Lindsay - December 9, 2021As the year comes to an end, we’re doing a few episodes focused on helping you get your author business off to a good (and profitable) start in the new year. On this week’s show, we discuss a number of ways to reboot your backlist and get your older books and series selling again. Or, if they never sold that well before, these ideas could help give them new life.
News:
Before we jumped into the main topic, Andrea mentioned that she’d been getting a lot out of podcasts and posts from Becca Syme, author of several books and owner of the Better-Faster Academy for writers.
Tips for getting your backlist selling again (discussed in much greater detail in the show!):
- Put together a bundle/boxed set of the earlier books in your series (or, for a smaller series, do a complete series bundle) and launch it as a new book.
- Revisit an older series by writing a new installment.
- Run a big promotion and offer incentives to get readers of your newer works to go back and try the older series.
- If you have a number of thematically similar series (i.e. all high fantasy or space opera), put together a bundle of Book 1s to sell inexpensively and/or to give away as an extra newsletter sign-up bonus to readers coming to you via your newer books.
- Join in with other authors to put all of your Book 1s into a boxed set, and then collectively market it to your lists and the various promo sites.
- Run sales of your earlier Book 1s (or make them free) and share them via social media and your newsletter (i.e. remind newer readers that you have older series!).
- Keep inexpensive ads running to Book 1s in older series.
- Get new covers to give an old book a facelift, and maybe redo your blurbs.
- If any of your older series happen to match up with new trends, do some promos and try to capitalize on the trend.
- If you do a newsletter automation sequence, throw in links to older books as well as your newer releases.
Thank you for listening, and thank you to Joshua Pearson for producing the show.
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