Joshua Pearson - October 17, 2019Today, our hosts are continuing to share what they learned at the NINC Conference
The Reader Funnel And The Best of the Best in 2019 Book Advertising (Mark Dawson)
- Why advertise?
- Importance of knowing your “read-through” numbers. (How many readers will go from book one to your other books?)
- Reaching “Escape Velocity” (Getting noticed organically)
- Funnel marketing technique, and approach types for each level
- Know your numbers – Retargeting strategy
- Ads for foreign markets
- Importance of Conversion (clicks to buys)
- Pros and Cons of Amazon Marketing Group Ads
Advertising 2 (Mark Dawson)
- Cold, warm, and hot marketing approaches
- Facebook/Bookbub/Amazon Ads
- Sales vs mailing sign-ups
- Know pros and cons of each ad type
Turbocharging Series sales on Amazon (Davis Gaughran)
- Winning KU Strategy for series
- Pricing throughout the series
- Ads
Importance of visibility
Investments
KU vs Wide strategies
How sales ranks are calculated
Popularity Lists
Facebook Carousel
Series Page on Amazon
David Gaughran – Bookbub Ads Master Class (Davis Gaughran)
- Picking out the perfect image and tagline
- Followers vs readers
- US vs worldwide targeting
- Desired CTRs (Click through rates)
- Budget per campaign day
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Thank you so much for all your awesome tips! Love the podcast.
My question is about BookBub ads. What’s a good CTR? And do you think that number varies across genres?
Hey, Samantha!
I believe David Gaughran recommends shooting for at least 2% CTR when you’re doing their CPM bidding. If you search for his name on your podcast app, you should find a few interviews he’s done in the last year with more details on Bookbub ads. And we’ll see if we can get him to join us for a future episode too.
Thanks for listening!