Lindsay - December 23, 2021On this week’s show, Andrea, Jo, and Lindsay talk about how much they spent and on what when they launched their self-publishing careers, and they talk about what they invest money into today as well. They go over some of the things that are worth spending money on and some that they don’t believe are. They also share some mistakes, things they regret, and things they don’t regret when it comes to money they’ve spent on books and marketing.
In reference to a previous episode, Lindsay shared a comment from Joanna Penn on using Payhip to sell direct (and cut out the bookstores). If that’s something you’re interested in, Joanna has a course here: https://www.thecreativepenn.com/selldirecttutorial/
Subjects discussed in our “investing back into your book business” talk:
What are things you may consider investing in as an author/publisher (and how do we feel about them)?
- Editing
- Covers
- Advertising
- Book trailers/videos
- Assistant
- Additional artwork/media for marketing/giveaways/merch
- Classes/workshops
- Conferences/conventions
- Website/newsletter
How do each of us handle debt? What are our views where it’s concerned, and would we ever go into it? What about excess? How do we personally know when we can pay ourselves and not invest back into the business?
What advice do you have for new authors when it comes to choosing where to invest or not invest money?
What are a couple of things you think fall under the good, better, and best topics?
How can an author know what the good, better, and best things are for themselves?
What mistakes have you made where finances are concerned?
What are things you’ve done that you don’t regret?
How do you handle money now? (What do you choose to invest into? What percentages? How do you prioritize things?)
Thanks for listening, and thanks to Joshua Pearson for producing the show!
