Lindsay - September 9, 2021On this week’s show, Andrea, Jo, and Lindsay talk a bit about whether authors need to pay to advertise in 2021, how much they spend on ads, where they advertise, and what to do if you don’t have the money to pay for ads right now.
They also start out discussing a recent article from Dave Chesson’s site: The HoneyMoon Effect: Does Amazon Give Preferential Treatment to New Books?
Listener questions they answered at the end:
“What do you do about advertising later books in a series? Aside from my newsletter and social media followers, is there any way to alert readers who haven’t followed me but who have bought the first in series that a new one is out? I find the longer it is between books, the more difficult it is.”
“Should you advertise book one if you have nothing else out there? Some say wait until you have three books out, some say you should advertise even if you don’t make a profit just to build a reader base. Do you lose something if you just ‘put it out there’ and wait to have other books until you start to advertise?”
“What do you do when the ads/audiences you were using suddenly seem to tank out of nowhere?”
During the show, the guys mention David Gaughran’s big list of promo sites, where he ranks them by effectiveness.
If you’re looking for a book to help you get started with Amazon ads, Lindsay recommends Robert J Ryan’s Amazon Ads Unleashed.
If you want an extensive and thorough course, Mark Dawson’s Ads for Authors opens up a couple of times a year.
Thanks for listening, and thanks to Joshua Pearson for producing the show!
