Joshua Pearson - October 24, 2019Lindsay, Andrea, and Jo discuss ebook bundles and box sets of all types, why you would want to do them, and how to use them to bring in more readers and make more money by repurposing older content. We discuss multi-author bundles as well as solo author projects.
Types of Ebook Bundles:
- Individual Author Series Bundles (starter and/or subsequent books/bundles)
- Individual Author Series Starters (i.e. four Book 1s)
- Individual Author Complete Series Bundle (most effective in KU?)
- Multi-author Single Novels or Novellas (often series starters)
- Multi-author Anthologies (short stories)
Why Bundle?
- Increase reach/build a larger audience
- Can be priced to bring in new people, entice your existing readers, and get them started on a new series
- Permafree vs discounted series starters
- Multi-author anthologies/bundles expose you to more fans who like that genre/theme. (Multiple authors join together to promote the work)
- Can be used as a reward to your fans (exclusive box sets)
- Sell them directly to your readers
Warning! Only one person can publish a multi-author box set, and you have to prove you have the rights to publish someone else’s work through contracts.
Execution
- Best release time for a bundle?
- Best bundle groupings (entire set vs books 1-3, 4-6, etc.)?
- A series starter bundle vs. a complete trilogy/series.
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Thanks, folks.
Best indie author podcast ever! I’ve listened to all episodes twice, and have taken so many notes, and implemented some of the awesome advice already.
I was able to get a BookBub on a starter pack (the first books in three of my spy thriller series) for 99 cents, but it didn’t do as well as my boxsets that have the first three books in one series.
Blessings,
Ethan
Thanks for listening (twice!), Ethan. That’s interesting that you were able to get a Bookbub on a series starter set. I kind of figured they would reject those. Too bad it didn’t perform as well!