Lindsay - December 16, 2021For the week’s show, Jo, Andrea, and Lindsay talked about some of their challenges when it comes to book marketing and where they’re going to focus their efforts in 2022. After more than ten years publishing, they’ve had a chance to see what works and what just isn’t worth the time and effort. Hopefully, you’ll find it useful to hear about what they thing is worth focusing on in the coming year.
News:
- Jo is tidying up some old paperback issues and making sure everything is available on IngramSpark.
- Lindsay is thinking about how to streamline her book publishing schedule in 2022 and the merits of getting a couple of books ahead when it comes to pre-orders and releases.
- Andrea is taking the CliftonStrengths test and has signed up for Becca Syme’s Write Better-Faster course in January
Main Topic:
These are highlights of what marketing we plan to focus on in 2022. Make sure to listen to the episode to get the details!
- Jo: Putting more effort into selling the back list by issuing new “complete series” bundles.
- Lindsay: Broadening marketing efforts and focus from Amazon exclusive series to running more promos of wide series and maybe releasing something new wide (instead of doing a typical Amazon-first exclusive launch).
- Andrea: Writing more books under the new pen name so she has more to market.
- Jo: Revitalizing his newsletter and putting more effort into his blog and social media pages.
- Lindsay: Possibly launching a web serial to bring in more readers outside of the Amazon eco-system.
- Andrea: Getting 10,000 subscribers on her romance newsletter.
- Jo: Working on getting better (and getting more return) from daily ads and maybe doing more around book launches.
- Lindsay: Reviving the YouTube channel, which helped her get a big boost on audiobook sales when she was sharing updates and audiobooks there.
- Andrea: Focusing more on doing larger book launches to try to get things off to a good start for residual sales in the following months.
Thanks for listening, and thank you to Joshua Pearson for producing the show.
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Can try lemon squeezy if you want to sell ebooks yourself. A newcomer to the scene, and I see the pricing as cheaper than payhip, and they are also the merchant of record, so they pay the tax to EU etc, instead of you.
There’s a storefront available.
Note: I’d never tried them before although I’m interested because I’m not residing in a country where they allow to open accounts. Just fyi,